William Hill Bingo ventures onto the small screen

Lovers of the popular Online Bingo site, William Hill Bingo, can expect to see a lot more of their favourite Online Bingo site. One of Virtue Affiliates’ brands, William Hill Bingo has taken a bold step into the world of television with the sponsorship of a brand new television game show about to air on ITV. The game show, called Spin Star, is an explosive quiz show that uses a larger-than-life 5-reel slot machine on stage, called the Money Spinner.

So where does William Hill Bingo’s sponsorship come in?

As part of the sponsorship deal, short clips of William Hill Bingo will be shown at the start and the end of the show, as well as during ad breaks. The sponsorship is for six weeks.

So what is the thinking behind a television sponsorship, and what will this mean for William Hill Bingo as a brand?

According to the Online Bingo operator, this television sponsorship is guaranteed to increase the awareness of Online Bingo, as well as the William Hill Bingo brand among viewers. The lively and exciting game show is also the perfect platform to associate with Online Bingo, and create an excitement about the game and the brand.

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